The Bring Your Game campaign marked the 2025 launch of the Fanatics x YETI collaboration, featuring team-branded YETI coolers and drinkware across every major sports league. The campaign needed to scale fast, feel premium, and work across dozens of teams while staying authentic to sport and lifestyle.

CHALLENGE
Fanatics and YETI needed a high volume of premium photo and video assets to launch Bring Your Game across the NFL, MLB, NHL, and NCAA in just six weeks. The challenge was delivering content at scale without it feeling templated or sacrificing production quality.

APPROACH
We built a fast, modular campaign framework and executed a four day shoot across diverse Oregon locations, capturing six distinct outdoor scenarios aligned with YETI’s lifestyle DNA. A flexible production approach allowed us to rotate customized team colorways and branding while efficiently generating unique assets for over 100 teams.

RESULT
The campaign delivered a comprehensive library of stills and video assets customized across all major leagues. Content rolled out as hero landing page assets, paid ads, organic social, and team store collateral, anchoring a fast moving, high impact launch.

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