We partnered with Discovery Channel and Volkswagen on a two-year campaign to create the world's first underwater car. Our team worked tirelessly to design, build, and fly the "Underwater Beetle" that Luke Tipple piloted for 6 x 60 second spots to anchor Shark Week. The campaign won multiple awards at Cannes, and integrated the Volkswagen Beetle brand seamlessly into Shark Week. And it helped increase Discovery viewership with an engaging, never before seen stunt that captivated audiences globally.