Underwater Beetle

We partnered with Discovery Channel and Volkswagen on a two-year campaign to create the world's first underwater car. Our team worked tirelessly to design, build, and fly the "Underwater Beetle" that Luke Tipple piloted for 6 x 60 second spots to anchor Shark Week.

CHALLENGE

Volkswagen needed an entertaining way to demonstrate the brand’s commitment to innovation and industry-leading engineering geared for a highly engaged and broad (A18-45) audience to launch their sponsorship of Discovery Channel’s Shark Week programming.  Delve was tasked with the concept and execution of a story that integrated seamlessly into the programming with an entertaining hook that only VW could own.

APPROACH

While VW is known for being an industry leader above sea-level, Shark Week explores the unknown habitat below the surface.  Our execution took viewers on an unexpected journey into shark territory with the one-of-a-kind submersible Volkswagen developed to highlight the features of speed and agility for which the car manufacturer is known.

RESULT

Our long-form and short-form content allowed Discovery to distribute the partnership story on multiple platforms across the network while heavily integrating product into all facets of the campaign.  The execution delivered 6 Gold and 2 Silver ADDY Awards for the campaign and helped VW retain the second highest market share in the manufacturer's category for the US market.

Videos

Category

Commercial

Client

Volkswagen

Executive Producer

Luke Tipple

Talent

Luke Tipple

StILLS
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