Facebook approached us to build a short video campaign for Facebook Games. To get the best results, we decided to get into character. Like, REALLY into character. This campaign was one of Facebooks best performing social product campaigns.
Facebook Games wanted to increase awareness and user engagement with their online mobile gaming platform. And they wanted to demonstrate the unique gaming experience available to players on the platform.
We concepted and produced an eye-catching mockumentary style campaign featuring mobile gamers who let their gaming interests carry into real life. These delightful spots showed the ease of user experience and breadth of gaming options available on the platform.
These spots grabbed attention on Facebook social ads and delivered a 3.8%+ CTR which is over a 200% increase in engagement on the platform with a 300% lower cost per click than average.