Made In America

Made in America celebrates the resilience and determination of small business owners across the country who are making a difference in their communities.


GoDaddy’s Brand Affinity was the lowest amongst competitive set in US market. Our strategy identified specific regions where the brand could demonstrate statistically significant brand lift through authentically crafted storytelling.


The Made in America digital series was developed to capture customer narratives that inspire and move audiences by documenting diverse small business owners overcoming barriers.  We leveraged the series subject matter to create a short documentary film Big Water Summer to provide a substantial premiere launch, branded assets across all platforms in partnership with leadership that are in sync with brand values and goals.


Made in America premiered in 19 film festivals globally, received 9 Major industry awards and accolades including Digiday Best Content Marketing, accumulated +20MM views and generated earned media pickup of branded content across major PR outlets (Variety, NYTimes, Ebony, USA Today).



A GoDaddy Original Series

Executive Producer

Adam Palmer

Directed by

Sophie Harris

Running Time

~20 minutes per episode




Human Doc

behind the scenes
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